®
The Narrative
About Us
A collision of technology and design, where the cutting edge is woven with the aesthetic.
Jaime Alexander epitomizes the grand cliché of form meeting function. Every Jaime Alexander product must fulfil four fundamental design principles:
Our Design Principles
- It must be truly practical
- It must enhance our lives
- It must be made to last
- It must be beautiful
Craftsmanship
Hand crafted from the finest materials, and incorporating cutting edge technologies, Jaime Alexander promises to deliver a range of lifestyle furniture items so you can truly embrace the alfresco experience.
Whether it is our signature integrated grill dining tables or our proprietary thermo-regulated lounges and chairs, the Jaime Alexander line of lifestyle furniture represents a unique collision of technology and design, where the cutting edge is woven with the aesthetic.
Born from an underpinning philosophy that technology should enhance our lives, make it more enjoyable and liveable, and encourage us to embrace the world rather than shelter from it—yet do so in a manner which exudes style, sophistication and class.
Material Choices
Jaime Alexander crafts fine outdoor furniture from a range of timbers, including Acacia, Teak, Tabak, Ironwood, Oak, Pinewood and Walnut. Our tropical timbers are known for their durability, aged beauty and ease of care.
Jaime Alexander sources timber from regulated, sustainably managed sources in order to protect our natural resources from over logging.
Innovation
Genuine innovation lies at the heart of every Jaime Alexander product. We focus on making products which not only look beautiful but affect the quality of your life in a meaningful and positive way. Simplicity, functionality and practicality drive our technology decisions.
The ilipa Innovation hub, in concert with Design + Industry, are key providers of many of the underlying patented technologies which drive the Jaime Alexander ecosystem.