
Retail Opportunity
Become a Dealer
For partners with a passion for the al fresco lifestyle and an appreciation of design.
As one of the world’s most innovative furniture brands, Jaime Alexander is leading the way in design, technology and innovation in outdoor furniture.
As a young, innovative company we are searching for retail partners who recognise the opportunity represented by a Jaime Alexander retail outlet.
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Why Jaime Alexander
A Philosophy of Innovation
The Jaime Alexander brand is built around a passion for innovation which results in making people’s lives more enjoyable.
Our mission is to build beautiful, practical products which no one has built before.
As a born-global company, our strategy for success is built around a network of dealers throughout the world who share our passion for the al fresco lifestyle.
Exclusive and Profitable
A Jaime Alexander retail outlet is designed to provide outstanding customer experiences. The right retail partners are essential to translate this passion into reality.
- Completely unique, highly desirable foundational products
- A growing range of high-value ancillary and complementary products
- Strong brand loyalty
- Repeat-customer potential
- Potential for a rapid return on investment
- Jaime Alexander attendance at major flagship launches
Investment Options
Jaime Alexander is selective about appointing retail partners and takes care to match the right investment option with each location. Available structures include master licensees, licensed dealerships, non-licensed dealerships and agents.
Jaime Alexander Brand Stores
These are flagship outlets and sell Jaime Alexander products exclusively. Jaime Alexander branded stores can offer the full product portfolio and appoint select agents and non-branded dealers below them. With the immersive store concept, customers can take part in active cooking sessions to experience the brand.
Initial investment: greater than US$250,000. Expected return: 2–4 years.
Unbranded Dealerships
Dealerships are best suited to retail locations with complementary product offerings, such as larger-format outdoor stores selling a broad range of lifestyle products.
Initial investment: greater than US$50,000. Expected return: 1–2 years.
Agency and master-distribution arrangements are negotiated case by case.
Training and Support
As a licensed retailer, you become part of a select distribution channel for Jaime Alexander and have access to the product range which makes up the Jaime Alexander ecosystem.
Effective two-way communication is vital. We value suggestions from retail partners on business processes, product development and marketing initiatives. Retailers also have access to certified engineers for team preparation, repairs and technical support.
- Access to retail-location guidance
- Initial store-layout drawings by the Jaime Alexander store-design team
- Comprehensive start-up support
- Launch and ongoing marketing support
- Qualified sales leads and promotion on the Jaime Alexander websites
Join the Family
We are looking for entrepreneurs and experienced business people with the capital resources and business acumen to build a successful retail outlet.
- Customer-service centric
- Honest, dedicated and entrepreneurial
- Experienced, with strong regional and local knowledge in both B2B and B2C marketing
- Outgoing, with the ability to network within the local business community
- Ambitious, with the desire to run multiple stores
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